"Did I Buy the Wrong Gadget? How the Evaluability of Technology Features ..."

Joseph S. Valacich, Xuequn Wang, Leonard M. Jessup (2018)

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DOI: 10.25300/MISQ/2018/12847

access: closed

type: Journal Article

metadata version: 2025-01-19

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Joseph S. Valacich, Xuequn Wang, Leonard M. Jessup:
Did I Buy the Wrong Gadget? How the Evaluability of Technology Features Influences Technology Feature Preferences and Subsequent Product Choice. MIS Q. 42(2) (2018)

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