"Disentangling the Impact of Omnichannel Integration on Consumer Behavior ..."

Manuel Trenz, Daniel J. Veit, Chee-Wee Tan (2020)

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DOI: 10.25300/MISQ/2020/14121

access: closed

type: Journal Article

metadata version: 2023-12-17

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Manuel Trenz, Daniel J. Veit, Chee-Wee Tan:
Disentangling the Impact of Omnichannel Integration on Consumer Behavior in Integrated Sales Channels. MIS Q. 44(3) (2020)

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