"Using Big Data to Model Time-Varying Effects for Marketing Resource ..."

Alok R. Saboo, V. Kumar, Insu Park (2016)

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DOI: 10.25300/MISQ/2016/40.4.06

access: closed

type: Journal Article

metadata version: 2023-11-30

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Alok R. Saboo, V. Kumar, Insu Park:
Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. MIS Q. 40(4): 911-939 (2016)

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