"Enhancing Brand Equity Through Flow and Telepresence: A Comparison of 2D ..."

Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David DeWester (2011)

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type: Journal Article

metadata version: 2020-05-15

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Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David DeWester:
Enhancing Brand Equity Through Flow and Telepresence: A Comparison of 2D and 3D Virtual Worlds. MIS Q. 35(3): 731-747 (2011)

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