"Expert Blogs and Consumer Perceptions of Competing Brands."

Xueming Luo et al. (2017)

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DOI: 10.25300/MISQ/2017/41.2.03

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type: Journal Article

metadata version: 2024-03-30

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Xueming Luo, Bin Gu, Jie Zhang, Chee Wei Phang:
Expert Blogs and Consumer Perceptions of Competing Brands. MIS Q. 41(2): 371-395 (2017)

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