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"Commercializing Social Media? How Showrooms on Social Media Fan Pages ..."

JaeHwuen Jung, Shuting (Ada) Wang, Sunil Wattal (2024)

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DOI: 10.25300/MISQ/2023/17622

access: closed

type: Journal Article

metadata version: 2024-07-19

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JaeHwuen Jung, Shuting (Ada) Wang, Sunil Wattal:
Commercializing Social Media? How Showrooms on Social Media Fan Pages Influence Customer Behavior. MIS Q. 48(2): 521-550 (2024)

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