"Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase ..."

Il Im et al. (2016)

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DOI: 10.25300/MISQ/2016/40.1.08

access: closed

type: Journal Article

metadata version: 2024-05-07

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  - https://dblp.org/rec/journals/misq/ImJ0J16
Il Im, Jongkun Jun, Wonseok Oh, Seok-Oh Jeong:
Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms. MIS Q. 40(1): 187-203 (2016)

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