"Nudging Moods to Induce Unplanned Purchases in Imperfect Mobile ..."

Shuk Ying Ho, Kai H. Lim (2018)

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DOI: 10.25300/MISQ/2018/14083

access: closed

type: Journal Article

metadata version: 2023-12-17

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Shuk Ying Ho, Kai H. Lim:
Nudging Moods to Induce Unplanned Purchases in Imperfect Mobile Personalization Contexts. MIS Q. 42(3) (2018)

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