"The Power of Identity Cues in Text-Based Customer Service: Evidence from ..."

Yang Gao, Huaxia Rui, Shujing Sun (2022)

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DOI: 10.25300/MISQ/2022/17366

access: closed

type: Journal Article

metadata version: 2023-10-27

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Yang Gao, Huaxia Rui, Shujing Sun:
The Power of Identity Cues in Text-Based Customer Service: Evidence from Twitter. MIS Q. 47(3): 983-1014 (2022)

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