"Engaging Users on Social Media Business Pages: The Roles of User Comments ..."

Xiaoye Cheng, Hillol Bala, Mochen Yang (2024)

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DOI: 10.25300/MISQ/2023/17621

access: closed

type: Journal Article

metadata version: 2024-07-19

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Xiaoye Cheng, Hillol Bala, Mochen Yang:
Engaging Users on Social Media Business Pages: The Roles of User Comments and Firm Responses. MIS Q. 48(2): 731-748 (2024)

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