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"Effects of Explicit Sponsorship Disclosure on User Engagement in Social ..."

Zike Cao, Rodrigo Belo (2024)

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DOI: 10.25300/MISQ/2023/17944

access: closed

type: Journal Article

metadata version: 2024-08-04

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Zike Cao, Rodrigo Belo:
Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing. MIS Q. 48(1): 375-392 (2024)

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