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"Cold Start to Improve Market Thickness on Online Advertising Platforms: ..."
Zikun Ye et al. (2023)
- Zikun Ye
, Dennis J. Zhang
, Heng Zhang
, Renyu Zhang
, Xin Chen
, Zhiwei Xu:
Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments. Manag. Sci. 69(7): 3838-3860 (2023)
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