"Cold Start to Improve Market Thickness on Online Advertising Platforms: ..."

Zikun Ye et al. (2023)

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DOI: 10.1287/MNSC.2022.4550

access: closed

type: Journal Article

metadata version: 2024-01-19

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Zikun Ye, Dennis J. Zhang, Heng Zhang, Renyu Zhang, Xin Chen, Zhiwei Xu:
Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments. Manag. Sci. 69(7): 3838-3860 (2023)

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