"An Interproduct Competition Model Incorporating Branding Hierarchy and ..."

Sudhir Voleti, Praveen K. Kopalle, Pulak Ghosh (2015)

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DOI: 10.1287/MNSC.2014.2039

access: closed

type: Journal Article

metadata version: 2020-06-30

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Sudhir Voleti, Praveen K. Kopalle, Pulak Ghosh:
An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data. Manag. Sci. 61(11): 2720-2738 (2015)

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