"Understanding the Effect of Advertising on Stock Returns and Firm Value: ..."

Maria Ana Vitorino (2014)

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DOI: 10.1287/MNSC.2013.1748

access: closed

type: Journal Article

metadata version: 2020-06-30

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Maria Ana Vitorino:
Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model. Manag. Sci. 60(1): 227-245 (2014)

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