"The Performance Implications of Media Richness in a Business-to-Business ..."

Shawnee K. Vickery et al. (2004)

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DOI: 10.1287/MNSC.1040.0248

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type: Journal Article

metadata version: 2024-10-06

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Shawnee K. Vickery, Cornelia Dröge, Theodore P. Stank, Thomas J. Goldsby, Robert E. Markland:
The Performance Implications of Media Richness in a Business-to-Business Service Environment: Direct Versus Indirect Effects. Manag. Sci. 50(8): 1106-1119 (2004)

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