"Measuring the Efficiency of Category-Level Sales Response to Promotions."

Minakshi Trivedi, Dinesh K. Gauri, Yu Ma (2017)

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DOI: 10.1287/MNSC.2016.2496

access: closed

type: Journal Article

metadata version: 2020-06-30

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Minakshi Trivedi, Dinesh K. Gauri, Yu Ma:
Measuring the Efficiency of Category-Level Sales Response to Promotions. Manag. Sci. 63(10): 3473-3488 (2017)

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