"Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online ..."

Raghav Singal et al. (2022)

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DOI: 10.1287/MNSC.2021.4263

access: closed

type: Journal Article

metadata version: 2023-01-15

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  - journals/mansci/SingalBDGI22
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  - https://dblp.org/rec/journals/mansci/SingalBDGI22
Raghav Singal, Omar Besbes, Antoine Désir, Vineet Goyal, Garud Iyengar:
Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising. Manag. Sci. 68(10): 7457-7479 (2022)

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