"Why Are Bad Products So Hard to Kill?"

Duncan Simester, Juanjuan Zhang (2010)

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DOI: 10.1287/MNSC.1100.1169

access: closed

type: Journal Article

metadata version: 2020-06-30

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Duncan Simester, Juanjuan Zhang:
Why Are Bad Products So Hard to Kill? Manag. Sci. 56(7): 1161-1179 (2010)

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