"Efficiently Evaluating Targeting Policies: Improving on Champion vs. ..."

Duncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis (2020)

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DOI: 10.1287/MNSC.2019.3379

access: closed

type: Journal Article

metadata version: 2021-09-16

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Duncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis:
Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments. Manag. Sci. 66(8): 3412-3424 (2020)

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