"Targeting Prospective Customers: Robustness of Machine-Learning Methods to ..."

Duncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis (2020)

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DOI: 10.1287/MNSC.2019.3308

access: closed

type: Journal Article

metadata version: 2020-07-15

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Duncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis:
Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges. Manag. Sci. 66(6): 2495-2522 (2020)

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