"Behavior-Based Advertising."

Qiaowei Shen, J. Miguel Villas-Boas (2018)

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DOI: 10.1287/MNSC.2016.2719

access: closed

type: Journal Article

metadata version: 2020-06-30

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Qiaowei Shen, J. Miguel Villas-Boas:
Behavior-Based Advertising. Manag. Sci. 64(5): 2047-2064 (2018)

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