"Proactive and Reactive Product Line Strategies: Asymmetries Between Market ..."

Venkatesh Shankar (2006)

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DOI: 10.1287/MNSC.1050.0443

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type: Journal Article

metadata version: 2020-06-30

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Venkatesh Shankar:
Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers. Manag. Sci. 52(2): 276-292 (2006)

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