"Pay What You Want as a Marketing Strategy in Monopolistic and ..."

Klaus M. Schmidt, Martin Spann, Robert Zeithammer (2015)

> Home

Details and statistics

DOI: 10.1287/MNSC.2014.1946

access: closed

type: Journal Article

metadata version: 2020-06-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/SchmidtSZ15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/SchmidtSZ15
Klaus M. Schmidt, Martin Spann, Robert Zeithammer:
Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets. Manag. Sci. 61(6): 1217-1236 (2015)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.