"Does Brand Licensing Increase a Licensor's Shareholder Value?"

Adina Barbulescu Robinson, Kapil R. Tuli, Ajay K. Kohli (2015)

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DOI: 10.1287/MNSC.2014.1980

access: closed

type: Journal Article

metadata version: 2024-10-06

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Adina Barbulescu Robinson, Kapil R. Tuli, Ajay K. Kohli:
Does Brand Licensing Increase a Licensor's Shareholder Value? Manag. Sci. 61(6): 1436-1455 (2015)

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