"Optimal Marketing Strategies for the Acquisition and Retention of Service ..."

Tarek Ben Rhouma, Georges Zaccour (2018)

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DOI: 10.1287/MNSC.2017.2752

access: closed

type: Journal Article

metadata version: 2020-06-30

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Tarek Ben Rhouma, Georges Zaccour:
Optimal Marketing Strategies for the Acquisition and Retention of Service Subscribers. Manag. Sci. 64(6): 2609-2627 (2018)

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