"Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market."

Imke Reimers, Claire (Chunying) Xie (2019)

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DOI: 10.1287/MNSC.2017.2934

access: closed

type: Journal Article

metadata version: 2020-06-30

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Imke Reimers, Claire (Chunying) Xie:
Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market. Manag. Sci. 65(1): 286-300 (2019)

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