"The Value of Nothing: Asymmetric Attention to Opportunity Costs Drives ..."

Daniel Read, Christopher Y. Olivola, David J. Hardisty (2017)

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DOI: 10.1287/MNSC.2016.2547

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type: Journal Article

metadata version: 2023-09-30

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Daniel Read, Christopher Y. Olivola, David J. Hardisty:
The Value of Nothing: Asymmetric Attention to Opportunity Costs Drives Intertemporal Decision Making. Manag. Sci. 63(12): 4277-4297 (2017)

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