"Spillovers from Online Engagement: How a Newspaper Subscriber's Activation ..."

Adithya Pattabhiramaiah, Eric Overby, Lizhen Xu (2022)

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DOI: 10.1287/MNSC.2021.4092

access: closed

type: Journal Article

metadata version: 2022-08-08

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  - journals/mansci/Pattabhiramaiah22
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  - https://dblp.org/rec/journals/mansci/Pattabhiramaiah22
Adithya Pattabhiramaiah, Eric Overby, Lizhen Xu:
Spillovers from Online Engagement: How a Newspaper Subscriber's Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue. Manag. Sci. 68(5): 3528-3548 (2022)

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