"Ambiguity Aversion and the Preference for Established Brands."

A. V. Muthukrishnan, Luc Wathieu, Alison Jing Xu (2009)

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DOI: 10.1287/MNSC.1090.1087

access: closed

type: Journal Article

metadata version: 2020-06-30

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A. V. Muthukrishnan, Luc Wathieu, Alison Jing Xu:
Ambiguity Aversion and the Preference for Established Brands. Manag. Sci. 55(12): 1933-1941 (2009)

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