"50th Anniversary Article: The Marketing Department in Management ..."

Donald G. Morrison, Jagmohan S. Raju (2004)

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DOI: 10.1287/MNSC.1040.0231

access: closed

type: Journal Article

metadata version: 2020-06-30

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Donald G. Morrison, Jagmohan S. Raju:
50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future. Manag. Sci. 50(4): 425-428 (2004)

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