"A Two-Step Synthetic Control Approach for Estimating Causal Effects of ..."

Kathleen T. Li, Venkatesh Shankar (2024)

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DOI: 10.1287/MNSC.2023.4878

access: closed

type: Journal Article

metadata version: 2024-07-04

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Kathleen T. Li, Venkatesh Shankar:
A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events. Manag. Sci. 70(6): 3734-3747 (2024)

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