"Advertising Content and Consumer Engagement on Social Media: Evidence from ..."

Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair (2018)

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DOI: 10.1287/MNSC.2017.2902

access: closed

type: Journal Article

metadata version: 2020-06-30

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Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair:
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook. Manag. Sci. 64(11): 5105-5131 (2018)

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