"When Is Product Personalization Profit-Enhancing? A Behavior-Based ..."

Didier Laussel, Joana Resende (2022)

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DOI: 10.1287/MNSC.2022.4298

access: closed

type: Journal Article

metadata version: 2023-08-19

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Didier Laussel, Joana Resende:
When Is Product Personalization Profit-Enhancing? A Behavior-Based Discrimination Model. Manag. Sci. 68(12): 8872-8888 (2022)

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