"The Demand Effects of Joint Product Advertising in Online Videos."

Anuj Kumar, Yinliang (Ricky) Tan (2015)

> Home

Details and statistics

DOI: 10.1287/MNSC.2014.2086

access: closed

type: Journal Article

metadata version: 2020-06-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/KumarT15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/KumarT15
Anuj Kumar, Yinliang (Ricky) Tan:
The Demand Effects of Joint Product Advertising in Online Videos. Manag. Sci. 61(8): 1921-1937 (2015)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.