"Identifying Innovators for the Cross-Selling of New Products."

Wagner A. Kamakura, Bruce S. Kossar, Michel Wedel (2004)

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DOI: 10.1287/MNSC.1040.0256

access: closed

type: Journal Article

metadata version: 2020-06-30

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Wagner A. Kamakura, Bruce S. Kossar, Michel Wedel:
Identifying Innovators for the Cross-Selling of New Products. Manag. Sci. 50(8): 1120-1133 (2004)

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