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"Asymmetric New Product Development Alliances: Win-Win or Win-Lose ..."
Kartik Kalaignanam, Venkatesh Shankar, Rajan Varadarajan (2007)
- Kartik Kalaignanam, Venkatesh Shankar, Rajan Varadarajan:
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? Manag. Sci. 53(3): 357-374 (2007)
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