"Advertiser Prominence Effects in Search Advertising."

Przemyslaw Jeziorski, Sridhar Moorthy (2018)

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DOI: 10.1287/MNSC.2016.2677

access: closed

type: Journal Article

metadata version: 2020-06-30

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Przemyslaw Jeziorski, Sridhar Moorthy:
Advertiser Prominence Effects in Search Advertising. Manag. Sci. 64(3): 1365-1383 (2018)

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