"The Value of "Bespoke": Demand Learning, Preference Learning, and Customer ..."

Tingliang Huang, Chao Liang, Jingqi Wang (2018)

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DOI: 10.1287/MNSC.2017.2771

access: closed

type: Journal Article

metadata version: 2020-06-30

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Tingliang Huang, Chao Liang, Jingqi Wang:
The Value of "Bespoke": Demand Learning, Preference Learning, and Customer Behavior. Manag. Sci. 64(7): 3129-3145 (2018)

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