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"Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and ..."
John R. Hauser, Guilherme Liberali, Glen L. Urban (2014)
- John R. Hauser, Guilherme Liberali, Glen L. Urban:
Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph. Manag. Sci. 60(6): 1594-1616 (2014)
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