"Research Note - Are Store-Brand Buyers Store Loyal? An Empirical ..."

Karsten Hansen, Vishal Singh (2008)

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DOI: 10.1287/MNSC.1080.0861

access: closed

type: Journal Article

metadata version: 2024-10-06

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Karsten Hansen, Vishal Singh:
Research Note - Are Store-Brand Buyers Store Loyal? An Empirical Investigation. Manag. Sci. 54(10): 1828-1834 (2008)

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