"Consumer Privacy and Marketing Avoidance: A Static Model."

Il-Horn Hann et al. (2008)

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DOI: 10.1287/MNSC.1070.0837

access: closed

type: Journal Article

metadata version: 2020-10-26

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Il-Horn Hann, Kai Lung Hui, Sang-Yong Tom Lee, Ivan P. L. Png:
Consumer Privacy and Marketing Avoidance: A Static Model. Manag. Sci. 54(6): 1094-1103 (2008)

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