"Search Engine Advertising: Channel Substitution When Pricing Ads to Context."

Avi Goldfarb, Catherine Tucker (2011)

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DOI: 10.1287/MNSC.1100.1287

access: closed

type: Journal Article

metadata version: 2020-06-30

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Avi Goldfarb, Catherine Tucker:
Search Engine Advertising: Channel Substitution When Pricing Ads to Context. Manag. Sci. 57(3): 458-470 (2011)

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