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"Valuing R&D Projects in a Portfolio: Evidence from the Pharmaceutical ..."
Karan Girotra, Christian Terwiesch, Karl T. Ulrich (2007)
- Karan Girotra, Christian Terwiesch, Karl T. Ulrich:
Valuing R&D Projects in a Portfolio: Evidence from the Pharmaceutical Industry. Manag. Sci. 53(9): 1452-1466 (2007)
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