"Targeted Advertising Strategies on Television."

Esther Gal-Or et al. (2006)

> Home

Details and statistics

DOI: 10.1287/MNSC.1050.0489

access: closed

type: Journal Article

metadata version: 2020-06-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/Gal-OrGMS06
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/Gal-OrGMS06
Esther Gal-Or, Mordechai Gal-Or, Jerrold H. May, William E. Spangler:
Targeted Advertising Strategies on Television. Manag. Sci. 52(5): 713-725 (2006)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.