"The "I Designed It Myself" Effect in Mass Customization."

Nikolaus Franke, Martin Schreier, Ulrike Kaiser (2010)

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DOI: 10.1287/MNSC.1090.1077

access: closed

type: Journal Article

metadata version: 2020-06-30

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Nikolaus Franke, Martin Schreier, Ulrike Kaiser:
The "I Designed It Myself" Effect in Mass Customization. Manag. Sci. 56(1): 125-140 (2010)

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