"Integrating Problem Solvers from Analogous Markets in New Product Ideation."

Nikolaus Franke, Marion K. Poetz, Martin Schreier (2014)

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DOI: 10.1287/MNSC.2013.1805

access: closed

type: Journal Article

metadata version: 2024-10-06

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Nikolaus Franke, Marion K. Poetz, Martin Schreier:
Integrating Problem Solvers from Analogous Markets in New Product Ideation. Manag. Sci. 60(4): 1063-1081 (2014)

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