"Ratings, Reviews, and the Marketing of New Products."

Itay P. Fainmesser, Dominique Olié Lauga, Elie Ofek (2021)

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DOI: 10.1287/MNSC.2020.3848

access: closed

type: Journal Article

metadata version: 2021-12-15

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Itay P. Fainmesser, Dominique Olié Lauga, Elie Ofek:
Ratings, Reviews, and the Marketing of New Products. Manag. Sci. 67(11): 7023-7045 (2021)

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