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"Online-Exclusive or Hybrid? Channel Merchandising Strategies for ..."
Necati Ertekin, Mehmet Gümüs, Mohammad E. Nikoofal (2022)
- Necati Ertekin
, Mehmet Gümüs
, Mohammad E. Nikoofal
:
Online-Exclusive or Hybrid? Channel Merchandising Strategies for Ship-to-Store Implementation. Manag. Sci. 68(8): 5828-5846 (2022)
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