"Online-Exclusive or Hybrid? Channel Merchandising Strategies for ..."

Necati Ertekin, Mehmet Gümüs, Mohammad E. Nikoofal (2022)

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DOI: 10.1287/MNSC.2021.4180

access: closed

type: Journal Article

metadata version: 2022-12-05

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Necati Ertekin, Mehmet Gümüs, Mohammad E. Nikoofal:
Online-Exclusive or Hybrid? Channel Merchandising Strategies for Ship-to-Store Implementation. Manag. Sci. 68(8): 5828-5846 (2022)

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