"Multidimensional Targeting and Consumer Response."

Stylianos Despotakis, Jungju Yu (2023)

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DOI: 10.1287/MNSC.2022.4604

access: closed

type: Journal Article

metadata version: 2024-01-13

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Stylianos Despotakis, Jungju Yu:
Multidimensional Targeting and Consumer Response. Manag. Sci. 69(8): 4518-4540 (2023)

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