"The Performance Effects of Congruence Between Product Competitive ..."

Julie Smith David et al. (2002)

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DOI: 10.1287/MNSC.48.7.866.2819

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type: Journal Article

metadata version: 2020-06-30

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Julie Smith David, Yuhchang Hwang, Buck K. W. Pei, J. Hal Reneau:
The Performance Effects of Congruence Between Product Competitive Strategies and Purchasing Management Design. Manag. Sci. 48(7): 866-885 (2002)

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